Toronto’s Digital Marketing Blog
Get a $2,400 Grant From The Canadian Government For Digital Adoption
The Government of Canada is giving out $2,400 grants for SEO, Social Media, eCommerce, Marketing Automation and more. Learn if you qualify, and how we can help.
Local SEO Services Toronto
Local SEO is search engine optimization on a local level. Local SEO is optimizing for keywords searched in Google in the city of your business.
On-Page Audit SEO Checklist
We’ve broken on-page SEO down into a simple 22 step on-page audit SEO checklist that you can use to make your blog post or webpage in top shape.
Great Examples of Mining Companies Using Social Media Well
Social media has taken the world by storm. There are hardly any companies that remain uninformed regarding the perks associated with social media.
On-Page SEO in 9 Steps!
To get a page to rank on Google for a specific keyword, you must master on-page SEO. This post tells you how to make the perfectly optimized page.
How to Use Call-to-Actions for Investor Relations
There are so many ways in which companies can develop a relationship with their clientele while using a website, both for current and prospective clientele. One of the most used tactics of bridging communication between a company that is selling products and their potential investors is building the option for Call-to-Actions or CTAs.
5 Examples of the Best About Us Pages
When it comes to running businesses, communicating with clientele is what it’s all about in order to garner customers regularly. Fortunately for those of us living in this digital era, communicating has a lot to do with how the internet is used to present our work.
5 Tips to Create Company Annual Reports Stakeholders Will Love
Annual reports are an essential part of running successful businesses. Effective annual reports are the ones that stand out and help distinguish you in your line of competition, while helping to reinforce the relationship you share with stakeholders.
The Best 15 Footers On Mining Websites
Admittedly, footers aren’t the sexist part of a website, that’s the design team behind the websites. 😉 Joking! They can be super functional while enhancing the appeal of a website. I hope that some of these give you inspiration, if you’re in need of a website refresh.
Mining Companies: You Need To Secure Your Website
I wrote a blog post that required me to look at 500+ websites of mining companies. There was an alarming amount of public companies with websites that are not secure. If you’re not worried about security, then you should be concerned about your Google search rankings.
Top 15 Stock Price Banners On Mining Websites
Having your stock information prominently displayed on your website is important to keeping your investors informed. I’ve went through the top 500+ mining companies that have websites and pulled out the best 15 examples with a stock price banner on the website.
Why Your Business Needs a Virtual CMO
Introducing the Virtual Chief Marketing Officer (vCMO). We may have borrowed the idea from the virtual CFO concept! The fact is, not all companies need or can afford a full-time CMO. But, all companies need a way to increase the pace with which they are growing.
3 Reasons Why You Need Digital Lead Generation
There is unbelievable power in operating your company with rapid growth in mind. One of the best ways to fuel that growth is marketing through the web. Unfortunately when it comes to digital marketing there are too many EXPLOSIVE, TREMENDOUS,…
Why You Need To Be Spying On Your Competitors
If you own or manage a business, you should know what your competitors are up to at all times. More facts. Less guessing. Because everyone likes facts. I can argue that knowing the facts about your competitors is just as important as knowing the facts about your own business. And I’m sure you know your website’s monthly traffic, the number of employees you have, your sales, and your expenses (or at least I hope you do). With that in mind, it’s time to start spying on your competitors
How Do I Get My Business To Show Up on the Right Hand Side Of Google?
Whenever you Google a business, on the left-hand side you see the regular search engine results, which are ranked via Google’s search engine algorithm. On the right hand side, there’s something called a “Knowledge Panel”. This Knowledge Panel is what…
Why Do I Keep Seeing The Same Ads?
You visited Ikea’s site once in search of some new furniture. Moments later, you bounced over to Facebook and saw ads for the exact cabinet you almost bought.
“Looking for a new cabinet?” The picture looked even better the second time.
It was no coincidence that you started seeing online ads from Ikea right after you visited their site. Digital marketers can’t read your mind; we’re good, but we’re not that good.
Getting Started with Digital Marketing
This blog touches upon digital marketing and the online advertising method that has lead to the fastest ROI time and again; Paid Search. Enjoy!
Keyword Strategy
This post will help you determine what keywords are best for your website by helping you determine three important factors quality, traffic and competition.
Going Local: Google My Business
Google Plus for Business is a great tool for local search engine optimization; in fact we believe every business needs a presence on this platform! Reviews on Google are becoming a bigger factor in search engine optimization each year. As it should, it shows you can be trusted and how amazing your company is at making your clients happy!
Faking Social Signals
Is there actually any benefit to faking the number of social follows you have? Here’s our two cents.
3 Steps to Exclude your IP from Google Analytics
It is very easy to exclude your IP address from Google Analytics, all you have to do is follow these three easy steps. Step one: Determine your IP address. Step two: Navigate your way to the filter in Google Analytics. Step three: Apply the exclude IP address filter.
Define SEO and Linkbuilding
In the post we discuss the definition of SEO and linkbuilding to help paint a complete picture.
Facebook Ads for Market Research and Testing Ideas
One of our favourite ways to get an early signal as to whether or not one of our ideas has ‘legs’ is to put together a quick Facebook campaign to test how our assumed target market might respond.