Toronto’s Digital Marketing Blog
Imagine that information exchange is not just automated but intricately tailored to user engagement, leveraging powerful tools like Pardot, HubSpot, and Mailchimp. This blog post serves as your strategic map through the sophisticated world of Content Marketing...
Navigating the dynamic world of social media can be daunting. With each platform catering to a unique audience and having its own set of rules, crafting content that resonates can feel overwhelming. Think about the differences: LinkedIn rewards insightful,...
Navigating the intricate world of content calendars and SEO can often feel like decoding a complex puzzle. For those intrigued by the nuances of digital marketing, this discussion offers a candid look into the real-life challenges and triumphs faced by marketers in...
Imagine this: you've crafted the perfect content, a marketing masterpiece, but it's like whispering your secrets into a void. Why? Because in the digital universe, creating stellar content is just one part of the puzzle. The real game-changer is how you distribute...
The Government of Canada is giving out $2,400 grants for SEO, Social Media, eCommerce, Marketing Automation and more. Learn if you qualify, and how we can help.
Local SEO is search engine optimization on a local level. Local SEO is optimizing for keywords searched in Google in the city of your business.
We’ve broken on-page SEO down into a simple 22 step on-page audit SEO checklist that you can use to make your blog post or webpage in top shape.
Social media has taken the world by storm. There are hardly any companies that remain uninformed regarding the perks associated with social media.
To get a page to rank on Google for a specific keyword, you must master on-page SEO. This post tells you how to make the perfectly optimized page.
There are so many ways in which companies can develop a relationship with their clientele while using a website, both for current and prospective clientele. One of the most used tactics of bridging communication between a company that is selling products and their potential investors is building the option for Call-to-Actions or CTAs.
When it comes to running businesses, communicating with clientele is what it’s all about in order to garner customers regularly. Fortunately for those of us living in this digital era, communicating has a lot to do with how the internet is used to present our work.
Annual reports are an essential part of running successful businesses. Effective annual reports are the ones that stand out and help distinguish you in your line of competition, while helping to reinforce the relationship you share with stakeholders.
Admittedly, footers aren’t the sexist part of a website, that’s the design team behind the websites. 😉 Joking! They can be super functional while enhancing the appeal of a website. I hope that some of these give you inspiration, if you’re in need of a website refresh.
I wrote a blog post that required me to look at 500+ websites of mining companies. There was an alarming amount of public companies with websites that are not secure. If you’re not worried about security, then you should be concerned about your Google search rankings.
Having your stock information prominently displayed on your website is important to keeping your investors informed. I’ve went through the top 500+ mining companies that have websites and pulled out the best 15 examples with a stock price banner on the website.
Introducing the Virtual Chief Marketing Officer (vCMO). We may have borrowed the idea from the virtual CFO concept! The fact is, not all companies need or can afford a full-time CMO. But, all companies need a way to increase the pace with which they are growing.
There is unbelievable power in operating your company with rapid growth in mind. One of the best ways to fuel that growth is marketing through the web. Unfortunately when it comes to digital marketing there are too many EXPLOSIVE, TREMENDOUS,…
If you own or manage a business, you should know what your competitors are up to at all times. More facts. Less guessing. Because everyone likes facts. I can argue that knowing the facts about your competitors is just as important as knowing the facts about your own business. And I’m sure you know your website’s monthly traffic, the number of employees you have, your sales, and your expenses (or at least I hope you do). With that in mind, it’s time to start spying on your competitors
Whenever you Google a business, on the left-hand side you see the regular search engine results, which are ranked via Google’s search engine algorithm. On the right hand side, there’s something called a “Knowledge Panel”. This Knowledge Panel is what…
You visited Ikea’s site once in search of some new furniture. Moments later, you bounced over to Facebook and saw ads for the exact cabinet you almost bought.
“Looking for a new cabinet?” The picture looked even better the second time.
It was no coincidence that you started seeing online ads from Ikea right after you visited their site. Digital marketers can’t read your mind; we’re good, but we’re not that good.
This blog touches upon digital marketing and the online advertising method that has lead to the fastest ROI time and again; Paid Search. Enjoy!
This post will help you determine what keywords are best for your website by helping you determine three important factors quality, traffic and competition.
Google Plus for Business is a great tool for local search engine optimization; in fact we believe every business needs a presence on this platform! Reviews on Google are becoming a bigger factor in search engine optimization each year. As it should, it shows you can be trusted and how amazing your company is at making your clients happy!
Is there actually any benefit to faking the number of social follows you have? Here’s our two cents.
It is very easy to exclude your IP address from Google Analytics, all you have to do is follow these three easy steps. Step one: Determine your IP address. Step two: Navigate your way to the filter in Google Analytics. Step three: Apply the exclude IP address filter.
In the post we discuss the definition of SEO and linkbuilding to help paint a complete picture.
One of our favourite ways to get an early signal as to whether or not one of our ideas has ‘legs’ is to put together a quick Facebook campaign to test how our assumed target market might respond.