Digital Marketing Blog
WordPress Speed Up: How To Make Your Website Seconds Faster
Ok, I’ll admit it… I am obsessed with website speed! If you are looking to increase the speed of your WordPress website, you have come to the right place! Learn how you can increase the speed of your site using some ingenuity and a few free plugins.
Why You Need Digital Lead Generation: 3 Reasons
There is unbelievable power in operating your company with rapid growth in mind. One of the best ways to fuel that growth is marketing through the web. Unfortunately when it comes to digital marketing there are too many EXPLOSIVE, TREMENDOUS,…
Why You Need To Be Spying On Your Competitors
If you own or manage a business, you should know what your competitors are up to at all times. More facts. Less guessing. Because everyone…
How Do I Get My Business To Show Up on the Right Hand Side Of Google?
Whenever you Google a business, on the left-hand side you see the regular search engine results, which are ranked via Google’s search engine algorithm. On the right hand side, there’s something called a “Knowledge Panel”. This Knowledge Panel is what…
Why do I Keep Seeing the Same Ads?
Learn about the magic of remarketing. We discuss how remarketing technology works and how it can be used from a business perspective!
Getting Started with Digital Marketing
This blog will touch upon digital marketing and our favourite online advertising method; Paid Search. Enjoy!
Anti-Spam Legislation: The Business Opportunity
With CASL updates back in the news cycle there is no better time to review the Canadian Anti Spam law and discuss opportunities to capitalize on it!
Developing Your Content Marketing Strategy
An overview of the steps required to create a holistic content marketing strategy. The importance of targeting niches, and running campaigns by the numbers.
Keyword Strategy
This post will help you determine what keywords are best for your website by helping you determine three important factors quality, traffic and competition.
Going Local: Google Plus for Business
Google Plus for Business is a great tool for local search engine optimization; in fact, we believe every business needs a presence on this platform!
Digital Marketing: Is it just a buzzword?
Is SEO, internet marketing, and digital marketing three different terms to say the same thing? We don’t think so. Click to learn why we like to call it…
Faking Social Signals
With Googles recent announcement of the disavow tool, as usual the web marketing industry is collectively thinking towards what could be next?
On Page SEO in 9 Steps!
In order to get a page to rank on Google for a specific keyword, you must master on page SEO. This post tells you how to make the perfectly optimized page.
3 Steps to Exclude your IP from Google Analytics
It is very easy to exclude your IP address from Google Analytics, all you have to do is follow these three easy steps.
How Googles Changes Impact Your SEM
We understand that it can be hard at times to keep up with the Google changes, but you need to understand them as they are affecting your rankings.
Web Marketing Our Take On The Process: Pt. 1
Web Marketing or as some refer to it as Inbound Marketing is a broad term used to describe marketing campaigns executed online. Unlike traditional forms of marketing – the level of tracking and information you, the marketer, can gather is like no other marketing tactic ever before.
Define SEO and Linkbuilding
More and more we are hearing from our clients and friends that there is so much confusion as to what SEO really is. While we have spoken a lot about specific components of SEO, we wanted to take a step back this week and put together a working definition of SEO and namely Linkbuilding to help paint a complete picture.
Increase Your Web Traffic Through Guest Blogging
Guest blogging can be a very powerful tool to increase the traffic to your site, reaching out to a new captive audience.
Blogging for B2B Marketing :: Distilled into 6 Steps!
Isn’t it ironic. Blogging about blogging has become such a huge industry. But with all of the information out there it can be difficult to distill what really matters. This is our attempt to help.
Facebook Ads for Market Research and Testing Ideas
One of our favorite way to get an early signal as to whether or not the idea has ‘legs’ is to put together a quick Facebook campaign to test how our assumed target market would respond
Local Focused Google Adwords Campaign – Click to Call
We have varied success with Google AdWords in the past – on a national scale it is very difficult to see the appropriate return. However if we drill down to a local level – the case for ROI can be made rather quickly if you pay close attention to your spend, keywords, conversions and most importantly sales and how much those sales are worth to you.
The Inbound Marketing Chat Begins
Learn about our previously Kingston, now Toronto-based agency and pick up a few Inbound Marketing tips and tricks along the way!