Digital Marketing Blog
Ok, I’ll admit it… I am obsessed with website speed! If you are looking to increase the speed of your WordPress website, you have come to the right place! Learn how you can increase the speed of your site using some ingenuity and a few free plugins.
There is unbelievable power in operating your company with rapid growth in mind. One of the best ways to fuel that growth is marketing through the web. Unfortunately when it comes to digital marketing there are too many EXPLOSIVE, TREMENDOUS,…
If you own or manage a business, you should know what your competitors are up to at all times. More facts. Less guessing. Because everyone…
Whenever you Google a business, on the left-hand side you see the regular search engine results, which are ranked via Google’s search engine algorithm. On the right hand side, there’s something called a “Knowledge Panel”. This Knowledge Panel is what…
Learn about the magic of remarketing. We discuss how remarketing technology works and how it can be used from a business perspective!
This blog will touch upon digital marketing and our favourite online advertising method; Paid Search. Enjoy!
With CASL updates back in the news cycle there is no better time to review the Canadian Anti Spam law and discuss opportunities to capitalize on it!
An overview of the steps required to create a holistic content marketing strategy. The importance of targeting niches, and running campaigns by the numbers.
This post will help you determine what keywords are best for your website by helping you determine three important factors quality, traffic and competition.
Google Plus for Business is a great tool for local search engine optimization; in fact, we believe every business needs a presence on this platform!
Is SEO, internet marketing, and digital marketing three different terms to say the same thing? We don’t think so. Click to learn why we like to call it…
With Googles recent announcement of the disavow tool, as usual the web marketing industry is collectively thinking towards what could be next?
In order to get a page to rank on Google for a specific keyword, you must master on page SEO. This post tells you how to make the perfectly optimized page.
It is very easy to exclude your IP address from Google Analytics, all you have to do is follow these three easy steps.
We understand that it can be hard at times to keep up with the Google changes, but you need to understand them as they are affecting your rankings.
Web Marketing or as some refer to it as Inbound Marketing is a broad term used to describe marketing campaigns executed online. Unlike traditional forms of marketing – the level of tracking and information you, the marketer, can gather is like no other marketing tactic ever before.
More and more we are hearing from our clients and friends that there is so much confusion as to what SEO really is. While we have spoken a lot about specific components of SEO, we wanted to take a step back this week and put together a working definition of SEO and namely Linkbuilding to help paint a complete picture.
Guest blogging can be a very powerful tool to increase the traffic to your site, reaching out to a new captive audience.
Isn’t it ironic. Blogging about blogging has become such a huge industry. But with all of the information out there it can be difficult to distill what really matters. This is our attempt to help.
One of our favorite way to get an early signal as to whether or not the idea has ‘legs’ is to put together a quick Facebook campaign to test how our assumed target market would respond
We have varied success with Google AdWords in the past – on a national scale it is very difficult to see the appropriate return. However if we drill down to a local level – the case for ROI can be made rather quickly if you pay close attention to your spend, keywords, conversions and most importantly sales and how much those sales are worth to you.
Learn about our previously Kingston, now Toronto-based agency and pick up a few Inbound Marketing tips and tricks along the way!