Great Examples of Mining Companies Using Social Media Well
Social media has taken the world by storm. There are hardly any companies that remain uninformed regarding the perks associated with social media. Whether it’s for informative reasons or marketing reasons, social media is used as a tool worldwide and by all kinds of companies.
Mining companies have also joined the wagon on using social media. Even though everyone seems to know how to use social media, not everyone uses it well. Some excel in their use of social media, while others still fall behind.
In this article, we’ll cite a few examples of mining companies that have learned the art of using social media effectively. Most of the companies mentioned below have personalized websites that have links leading to their social media platforms.
UEX Corporation allows viewers to access their Instagram, Facebook and Twitter pages right from the homepage, making it easier for followers to keep up with the latest updates. On their FB page, the latest articles contain news about the work they do within their locality, as well as interviews or other relevant news.
Noront Resources uses Facebook to post regarding their work as well as their workers as they work at designated sites. Short videos on the Norton projects are throughout the timeline. Regular press releases are through their feed, and viewers have an opportunity to read through the work developed by Noront. Viewers are also free to get in touch with them through direct messages.
McEwen has an Instagram account with their latest pictures posted. Posts showcase the mechanical machines contained inside their plants, the different projects they have, and their workers taking pride in the work they do.
Pacific Rim Cobalt Corp. uses Twitter to tweet regarding their work as well as the mining market in general. It’s interesting to note the hues of purple that the overall theme seems to incorporate. Most of the tweets mention nickel and cobalt while bringing up the aspect of electric-cars and the likes within the market. Tweets seem to be regular, trying to garner up interest among viewers.
Sandstorm uses YouTube to put up videos related to the projects they undertake. Sandstorm shows their viewers ongoing projects, as well as videos on the intricate details on mineral investments and exploration. Not all companies have a YouTube channel incorporated into their social media marketing techniques, so it’s a plus point to see Sandstorm using YouTube as a platform.
Pasinex uses Facebook to post regarding its ongoing works. Press releases are posted regularly on Pasinex’s work in different fields. Reports (quarterly or otherwise) are also shared, allowing viewers a glimpse at the internal feedback. Pasinex also showcases interviews between the CEO and TV networks. The posts are informative and educational for those looking into not only Pasinex as a company but the mining industry as a whole.
Osisko Mining uses Twitter to tweet regarding its ongoing drilling activities throughout Canada. Achievements, awards and the likes are shared regularly. There is mention about Osisko’s female workers and the diverse backgrounds they come from, offering Osisko a wide range of experience and exposure. Osisko’s compares their rankings with other mining companies. Osisko informs viewers while trying to reach out to them through posts they may find informative and entertaining.
Taseko Mines uses Twitter to tweet regarding their ongoing projects, their team of workers, their assets, achievements, sponsorships and press releases related to their field of work. Quarterly reports are shared regularly. The tweets seem to be similar to Facebook posts, except shorter. The pictures of smiley faces that are uploaded capture the attention of viewers as they scroll through.
Taseko Mines uses YouTube to post videos of their work. Taseko also publishes interviews given by their top personnel as well as educational videos about the environment when it comes to mining. The videos are short and on point, making them easy to view that doesn’t take up much time.
To Sum Up
There are numerous ways mining companies are getting ahead in their marketing game. Social media is perhaps one of the most significant platforms helping mining companies get ahead in their marketing game. In the years ahead, we are likely to see even more meaningful, more innovative ways to market and gear up investment.
Grace is a writer at Neumarkets. She's a single mother and spends most of her time travelling with her daughter and her laptop. Travel opens up a new world to her and she embraces knowledge from every corner. See all of Grace's posts here.