[ Social media marketing ]
Toronto, ON · Organic social, planned ahead

Social media.

Social posts researched, written and designed for your brand, planned weeks ahead, then measured.

[ Why social ]

Create brand awareness and inform, engage and convert potential leads into clients.

[ Behind every post · 03 ]

Something worth saying, every time.

Research, copy that speaks to platform users and a bank of extra posts mean your feed never goes quiet.

[ Photos + templates ]

Every image, on brand.

Image selection & editing

We love to use original photography so if you have an image bank, point us to it, and we will take it from there. We will size, adjust, optimize and touch up the photos we need best suited for the post.

Social media press release template design

We will create a template for press releases so the image visually aligns with the remainder of the social media posts throughout the campaign.

Industry
Mining
Posts for
Cerrado Gold, Ascendant Resources
Social media post designs by Neumarkets for mining companies: an investor quote over a mine-site photo, a Cerrado Gold drill-results post and an Ascendant Resources highlights post
Social posts for mining clients
[ Four intents · one feed ]

Post with intent.

Every post coded by intent · See the calendar ↓

[ Calendar → intents → hashtags ]

Always content in the queue.

How organic posting works, shown with sample posts: a feed that stays active and a calendar that is always weeks ahead.

  1. 01 / 03

    Content calendar

    Posts will be planned several weeks ahead so there is always content in the queue. Planning allows for posts to be crafted for conferences and other notable dates on the calendar. A content calendar also allows ample time for approvals well ahead of the planned post date.

  2. 02 / 03

    Intent-based posting

    Not every social media post should be focused on getting a conversion. This would make the audience tired of the content. Instead, we feature a variety of intent-based posts (sharing, learning, interacting, marketing) to keep the content interesting for the users while meeting company goals.

  3. 03 / 03

    Hashtag research

    We will harness hashtags for each social network. Hashtags allow organic content to be found by users outside of your followers. Each social media network has its own set of hashtags that are popular for your industry, so we will ensure they are used correctly and appropriately on each post.

[ Sales · sign-ups · reach ]

Conversion tracking.

We will measure campaign success by tracking data from several touch-points such as sales, contact form sign-ups, and newsletter capture.

For many social media posts where conversion isn’t the goal, we will measure success based on reach, frequency, interactions and sharing.

Landing page creation

If we need to create a landing page to boost results for conversions, we will do it. A carefully crafted landing page that is optimized for intent and conversions can help a campaign get a lift when it is needed.

[ Field notes ]

More on organic social.

From our blog
  1. Adaptive Marketing: Mastering SEO Content Calendar A candid look at the real-life challenges of planning a content calendar. Content calendar
  2. How Can You Refine Your Content Distribution Strategy? Creating stellar content is one part of the puzzle. How you distribute it is the game-changer. Distribution
  3. Faking Social Signals Is there actually any benefit to faking the number of social follows you have? Followers
  4. Great Examples of Mining Companies Using Social Media Well Resource companies that get social media right. Mining · Social
[ Contact us ]

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