How to Use Call-to-Actions for Investor Relations
There are so many ways in which companies can develop a relationship with their clientele while using a website, both for current and prospective clientele. One of the most used tactics of bridging communication between a company that is selling products and their potential investors is building the option for Call-to-Actions or CTAs.
CTAs can work as catalysts to getting potential investors up and running towards your company. If you’re wondering what CTAs are and how they work, keep reading.
What are Call-to-Actions?
Call-to-Actions or CTAs work great as they help viewers move fluidly through the variety of content available on your site. For a public or private company, you usually don’t have much time to send out the most relevant information to prospective investors, especially when it comes to getting prospective investors directly to the important pages on your website. CTAs help in this regard and much more.
Mining Companies making the best of Call-to-Actions for Investor Relations
There are several ways you can go about making the best use of your CTAs. We have listed below five ways you can consider to enhance your CTA options for your website.
Mining companies are making good use of websites in their quest to find committed investors. Some examples of mining companies that are making it a point to have great Call-to-Actions are mentioned along with some of the following pointers regarding CTAs.
1. The option to join an emailing list
The CTA on your website for your email signup needs to distinctly mention what exactly the subscriber will be receiving. The ‘Subscribe’ button works great, however, think about including a quick sentence below the ‘Subscribe’ option that mentions briefly what to expect from the emails. Keep in mind that many investors would rather not sign up if they get the feeling they’ll be bombarded with e-mails, but they probably would not mind an annual briefing or report being sent.
The mining websites Explor Resources Inc., First Majestic and GFG Resources Inc. all allow for viewers to subscribe to their e-mailing list from their Contact Us section.
2. Make sure to highlight investor opportunities
Directing viewers to “Watch Our Corporate Video” and the likes is another great way to make sure you get a hold of potential investors. The fact that viewers can click on a button and watch a video highlighting potential investments is a good way to market your company as well. You can include crucial aspects regarding your company or your annual review and simply feature them with a CTA button. This option will also lead users to other pages on your site.
Here’s an example of a mining company highlighting their investor opportunity is the Core Gold Inc. They include videos showcasing the work they cover in Ecuador as well as ongoing projects. This gets viewers interested without much effort.
3. Follow option on social media
Your CTA would be incomplete if you don’t include an option to follow your page on social media platforms, whether it’s Facebook, Twitter, Instagram, LinkedIn or YouTube. Including direct links to social media platforms is the best way to go about this CTA. This way viewers can follow you with a simple click. Never underestimate the importance of linking different platforms.
Mining websites such as UEX Corporation, Fenix Project and Pacific Rim Cobalt Corp. allow for users to access their Facebook, Twitter and Instagram or LinkedIn pages right from their homepage, allowing followers to stay updated effortlessly.
4. The option to contact IR
A company’s investor section is usually filled with information and it can be difficult for viewers to explore and seek out the information they are looking for. Having a CTA that allows the user to directly connect with an IR contact point, where further questions can be answered regarding investment or general information is a wonderful CTA option.
5. Showcase any events or functions
Incorporating the CTA button called ‘Add to Calendar’ is a great way to make sure reminders are sent to prospective clients regarding any events your company may be showcasing. This option allows for their personal calendar to be reminded with the exact date and time prior to the event. This is such a subtle yet strong method to ensure people will listen in or at the very least remain aware regarding any upcoming events your company will be taking part in.
CTAs get better over time
Overall, improving your CTAs, as with everything else, gets better over time and experience with different viewers and clientele. If you are still unsure how to go about getting your CTAs set up, don’t worry too much as you’re bound to understand better while you continue working with your space online.
Grace is a writer at Neumarkets. She's a single mother and spends most of her time travelling with her daughter and her laptop. Travel opens up a new world to her and she embraces knowledge from every corner.