Why Your Business Needs a Virtual CMO
The Inflection Point.
Every business reaches a point where increasing the pace of your growth becomes not only desirable but necessary for survival.
We’ve found that the key to ramping up growth is to improve the relationship between your sales and accounts team with your marketing strategy.
I’m sure you’ve heard countless stories of the disconnect that often exists between sales and marketing. The marketing team feels that the sales team isn’t correctly qualifying their leads. The sales team thinks that the marketing team isn’t giving them enough or high enough quality leads.
This scenario is a tale that’s as old as time. I could throw out dozens of stats around this, but I’ll spare you!
How Do You Get More Out of Your Existing Team?
It seems like hundreds of tools have popped up to help bridge this gap, all promising overnight success and fast growth. Tools on their own cannot solve problems.
So, a bunch of money is spent on a marketing tool to try to address an issue quickly. But, it doesn’t get fully adopted, and VP of Sales wears a part-time marketing hat to keep the pipeline full and to inspire new approaches to growing the business.
As you can imagine, this is not a sustainable model as hundreds of competing priorities require your Executive teams’ full attention.
Consistency is Key.
There’s no question that a combination of consistent customer acquisition and growth from existing accounts is crucial to the success of any business.
Consistency is essential if the goal is to exit the business with an acquisition based on sustainable growth.
So, like any good Entrepreneur – we’ve coined a new model to fulfill this need.
Introducing the Virtual Chief Marketing Officer vCMO.
You’ve probably heard of virtual CFO’s, which admittedly is a concept we may have borrowed an idea or two because it makes total sense!
Just like a CFO, not all companies need or can afford a full-time CMO.
But, all companies need a way to sustainably and consistently increase the pace with which they are growing, without adding another occasional ‘hat’ to the duties of the Executive
Spoiler Alert: The answer is a vCMO!
When you work with a vCMO, they align with the goals of your business at every level. They provide a critical eye, a fresh perspective and are completely unbiased.
No upsells, no mystery in how or when things get done. No more wondering why a churn issue has popped up, or growth stalled.
In other words, no-nonsense. Just complete transparency and an analytical approach to decision making.
4 Critical vCMO Responsibilities:
- Works with you at an Executive level to not only understand the tactics of your competitors but, more importantly, their strategy.
- Brings a fresh perspective and critical analysis to understand your overall marketing opportunity, where you stand, how you differentiate, and what it will take to achieve your goals.
- Builds a detailed marketing ‘Growth Roadmap’ with specific action items that will drive revenue growth and helps you to implement it!
- Develops critical monitoring and measurement dashboards to ensure every aspect of your business is working on planning and continually improving.
Maximizing the Marketing Benefit of your Expertise.
Your teams’ expertise, experience, and vision is the reason you’ve been able to grow your company to the size it is.
It’s the driving force behind the decisions your company collectively makes every day and the root cause for why customers have chosen you over your competitors.
But, that doesn’t mean that everyone needs to be a marketing expert too.
Instead, the expertise within your company needs to be strategically leveraged as the focal point of how prospects and customers view your brand.
You need a vehicle to stay in tune with your competitors, and your customers and a methodology to continually evolve your strategy and messaging to stay ahead.
YYour vCMO gives you access to a proven method and the expertise to grow revenue without taking your teams to focus away from operating the business.
Sound like an idea you can get behind?
We’ve put together an overview of this unique model. If this sounds like a solution that your company could benefit from, let us know
Dan lives and breaths all things marketing and all things tech. He has spent the last ten years helping B2B focused organizations startup, expand and scale. Dan and his team at Neumarkets help B2B companies ramp up customer acquisition and customer lifetime value to achieve their next level of growth and set the roadmap for continued success. After hours you will typically find Dan experimenting in the kitchen or out exercising with his wife and pup. See all of Dan's posts here.