[ Programmatic advertising ]
Toronto, ON · Articles · videos · websites

Programmatic advertising.

Reach a larger or new audience of potential clients based on interest and demographics.

[ Targeting · 03 ]

Increase brand awareness and recognition.

Choose who sees your ads by what they’re shopping for, what they’re into and who they are. Or build a custom audience from keywords.

[ Real-time bidding, how it works ]

Be where your leads are.

Your potential clients are all over the web consuming content on articles, videos and websites. Make them aware of your brand across the web.

  1. 01 / 03

    Targeting on

    In-market, interest, demographic and keyword targeting decide which ad slots your campaign bids on.

  2. 02 / 03

    Articles + websites

    Your ad wins the slot beside the articles and websites your potential clients are reading.

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    On their phones

    And on the phones they scroll: banners beside the articles, videos and websites they consume. One brand, seen across the web.

[ Custom audiences · keywords ]

Custom Audiences

Create a more custom targeting audience by using keywords to target users. Your ads will be shown to visitors of websites containing those keywords.

Searching instead of browsing? Reach them on Google with paid search →

[ Display advertising · Pasinex ]

Real creative, every size.

Display ads we designed for Pasinex Resources, shown to one scale in six standard sizes, from a 320 × 50 mobile banner to a 970 × 250 billboard.
Pasinex 300 × 600 half-page display ad: scoop tram photo, logo and the headline “Learn more about the world’s highest grade zinc mine.”
300 × 600 Half page
Pasinex 320 × 50 mobile banner: logo and headline
320 × 50 Mobile banner
Pasinex 970 × 250 billboard display ad: logo and headline beside a close-up of mining equipment
970 × 250 Billboard
Pasinex 728 × 90 leaderboard display ad: logo and headline beside drill core
728 × 90 Leaderboard
Pasinex 336 × 280 large rectangle display ad: scoop tram photo, logo and headline
336 × 280 Large rectangle
Pasinex 300 × 250 medium rectangle display ad: scoop tram photo, logo and headline
300 × 250 Medium rectangle
[ Field notes ]

Ads + audiences, further reading.

From our blog
  1. Why Do I Keep Seeing The Same Ads? How remarketing follows a visitor from one website to the ads they see next. Remarketing
  2. Testing Business Ideas with Facebook Ads A quick, targeted campaign is one of our favourite ways to see how an assumed target market responds. Audience testing
  3. Developing a Keyword Strategy Find the best keywords by weighing three factors: quality, traffic and competition. Keywords
  4. Getting Started with Digital Marketing An introduction to paid search, the online advertising method that has led to the fastest ROI time and again. Paid search
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