Pasinex Resources: Website Case Study
Pasinex Resources is a Canadian pure-play zinc exploration company with projects in Turkey and the United States. With one of their projects in production, it’s their mandate to move all of their projects from exploration into production while picking up more properties along the way.
When Pasinex first built their website and corporate presentation they were a junior mining company with 2 properties in Turkey and neither in production. As they are looking to becoming a mid-tier mining company they wanted a brand to reflect that across all of their materials (website, corporate presentation, advertising, etc.) while attracting new investors.
We came up with 13 examples from all over the web of their favourite websites (leading car manufacturers and tech companies, mining whales, and fortune 100 companies) and why.
We then got to work incorporating all of the notes to determine the sentiment and understanding of what the client was looking for.
Within a month we transformed the notes into designs (desktop and mobile) and nailed down the first version. Then we started developing the website, transforming the designs into a working reality.
The entire process from first meeting to going live took approximately three months.
Developed cohesive branding for Pasinex across all necessary touch-points for investors, making it easy for them to understand why they should want to work with Pasinex.
The homepage pulls in all of their latest content so current investors don’t have to look far to find out what’s new. The homepage also highlights all of the incredible differentiators that they have over the other junior mining companies.
The investors hub is a landing page that efficiently organizes all of the relevant information that a potential retail or institution investor needs to make the next step.
The updates page was created to increase the companies transparency by facilitating new mediums such as quarterly webinars and pulling in traditional content such as press releases, interviews, and image galleries.
Very Old Website
Here was the starting point we had to work with.
This site was designed by another company in 2012. This site wasn’t mobile friendly, nor did the website go to the edges of the screen as it wasn’t responsive.
The CEO recognized that the trend was responsive websites as more investors were viewing the website on their phones.
Here’s the site we built back in 2014 for Pasinex.
We were bringing Pasinex into the age of mobile friendliness and full width designs.
But, 2014 was a long time ago so the aesthetic got outdated.
We continue to work with Pasinex to evolve their branding based on the latest techniques in website development and design trends. We are also very data driven decision makers so we are able to look through the website traffic and usage data for improvements of where our efforts are best spent.
Mining Web Design Results
Neumarkets helped shaped Pasinex’s brand focus on a clear message to their shareholders and prospective investors. Pasinex updated branding and messaging signals that they are on their way to reaching their goal of becoming a mid-tier mining company.
The Pasinex board of directors and major shareholders were very satisfied with the outcome of the website, corporate presentation and all branding activities completed by Neumarkets.