Paid search.

Opportunity Assessment

While opportunity assessment happens at the very start of each engagement, oftentimes as campaigns evolve we must cycle back to this step to ensure the plan is meshing with what we are learning.

Competitive Focused Research

We then take this same approach and review what your competitors are doing online to analyze what is likely working for them and why. This external and internal analysis allows our team to identify opportunities and lay out a program road map called your opportunity assessment.

This opportunity assessment and campaign metrics plan serves as our overall guide to manage your campaign with each component built upon as new data is identified.

Launching Your Digital Marketing Campaign

Armed with competitive data and opportunities identified, our team goes out and launches each respective program component. From an SEO perspective we ensure your site is optimized for the keywords identified throughout our research.

From a paid search perspective, your landing pages, A/B tests and campaign structure are established and approved before we start. Your email marketing programs are established and segmented into both lead nurturing and vendor nurturing funnels, with content both supplied by your team and ours. Finally all forms, click events and phone call tracking mechanisms are set up, tested and ready to be monitored.

On-going Optimization

You may get the feeling by now that everything we do revolves around monitoring data and making decisions based on this data. This on-going optimization step is vital to ensure our respective teams are collectively driving towards the goal of maximizing your ROI. Through the use of a number of tools made available by Google, and a few tools our team has developed ourselves – we watch every metric and KPI to drive performance and maximize the results generated for your business!