[ Case study · Naming ]

Freshii: Eat. Energize.

As Freshii was growing very quickly, they needed a slogan that could be a mantra for their entire brand.

A Freshii counter in a Target store, with the slogan Eat. Energize. in big letters on the red wall beside the freshii sign
Client
Freshii
Slogan
“Eat. Energize.”
[ The slogan · A brand mantra ]

Two words. One mantra.

  1. 01 / 03

    Growing fast.

    Freshii was growing very quickly and needed a slogan that could be a mantra for the entire brand.

  2. 02 / 03

    Eat.

    We came up with “Eat. Energize.”

  3. 03 / 03

    Energize.

    Two words for the entire brand, and the slogan still lives on to this day.

[ Eat. Energize. · to this day ]

Still lives on.

We came up with “Eat. Energize.”, and the slogan still lives on to this day as Freshii operates in over 300 locations across 85+ cities in 20 countries.

Locations
300+
Cities
85+
Countries
20

“Eat. Energize.” · a mantra for the entire brand

[ Freshii + foodservice · 03 ]

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