A good name is an opportunity to distinguish what you are doing from what everyone else is doing.
Our methodology.
- Descriptive: these names describe the core brand offering.
- Inventive: these names are made up but sound familiar.
- Mixer: these names mash up popular words to form something new.
- Nostalgic: these names are an ode to the history of your brand.
- Singular: these names are short and memorable.
Our corporate naming process.
We follow a 5 step process that ensures we provide the brand identity that delivers on your core values and exceeds your expectations.
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Onboarding
We start with an onboarding meeting to make sure we fully understand what makes you tick and to download your thoughts and feelings about your brand.
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Top 30 names
We then brainstorm and come up with hundreds of brand names behind the scenes, and present our top 30 names to you.
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Top 20 slogans
Once the brand name is selected, we do our same creative brainstorming process, and present our top 20 slogans to you.
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Six logos
The next step is to create and share six logos, with the selected brand name and slogan, and ability to be scaled up to future line extensions.
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Final revisions
From here, we will work through final revisions (if necessary) to create and present you with a final logo, brand name and slogan.

Corporate naming case studies.
Let’s name
your brand.
Please complete the form below to let us know how we can help you.
- 01 Call (416) 365-7500 Call us · or copy the numberTap to call
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02 Email
start@
neumarkets.com Click to email · or copy itTap to email - 03 Visit 50 Carroll Street Toronto, ON M4M 3G3 · Directions
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04 Closed · back Monday 9am 11:57 AM Toronto time · Monday to Friday, 9am – 5pm
We’re always happy to bounce ideas and talk shop. Someone from the team will be in touch shortly.

