[ Corporate naming agency ]
Toronto · Names · slogans · logos

Naming.

We are a corporate naming agency that thinks about brands from every consumer touch point, from the stakeholders to the end consumer.

[ Every touch point · 03 ]

Become a household brand name.

While digital is at our core, our recipe for success is derived from thinking about brands and opportunities in their entirety.

[ Why the name matters ]

A good name is an opportunity to distinguish what you are doing from what everyone else is doing.

[ Five kinds of names · 05 ]

Our methodology.

Names fall into 5 categories:
  • Descriptive: these names describe the core brand offering.
  • Inventive: these names are made up but sound familiar.
  • Mixer: these names mash up popular words to form something new.
  • Nostalgic: these names are an ode to the history of your brand.
  • Singular: these names are short and memorable.
[ Onboarding → final name ]

Our corporate naming process.

We follow a 5 step process that ensures we provide the brand identity that delivers on your core values and exceeds your expectations.

  1. Step 01 / 05

    Onboarding

    We start with an onboarding meeting to make sure we fully understand what makes you tick and to download your thoughts and feelings about your brand.

  2. Step 02 / 05

    Top 30 names

    We then brainstorm and come up with hundreds of brand names behind the scenes, and present our top 30 names to you.

  3. Step 03 / 05

    Top 20 slogans

    Once the brand name is selected, we do our same creative brainstorming process, and present our top 20 slogans to you.

    Freshii logo. We came up with Freshii’s slogan, “Eat. Energize.”
  4. Step 04 / 05

    Six logos

    The next step is to create and share six logos, with the selected brand name and slogan, and ability to be scaled up to future line extensions.

  5. Step 05 / 05

    Final revisions

    From here, we will work through final revisions (if necessary) to create and present you with a final logo, brand name and slogan.

    Citra lemon juice label: the Citra logo and name we created, with the line “raising the bar”
[ Names in the wild · 02 ]

Corporate naming case studies.

[ Contact us ]

Let’s name
your brand.

Please complete the form below to let us know how we can help you.

What services can we provide you? Pick any
We reply Monday to Friday, 9am – 5pm