[ Branding · Print + digital ]
Toronto, ON · Est. 2011

Corporate design.

We help create deliverables with the end user in mind for maximum effectiveness.

[ What we design · 03 ]

Details across all deliverables.

Three kinds of deliverables, each designed for the person reading it. Every card opens a project with the finished pieces.

[ Sample brand board · Pasinex ]

Details, down
to the hex.

Pasinex Resources is a junior mining company trying to break through into a mid-tier mining company. Here, its real logo and a palette sampled from its latest deck sit on our brand-board template; the type specimen and stationery are samples.

  1. 01 / 03

    A mature mining brand

    Pasinex wanted a brand to reflect its growth across all of its materials: website, corporate presentation, advertising and print brochures.

  2. 02 / 03

    Navy, from the mark

    The logo is a triangle, like a mine, with each layer representing the layers of digging and mining involved, and an abstract P in the centre for Pasinex. Its navy leads the palette.

  3. 03 / 03

    Every touch-point

    Cohesive branding across all the touch-points investors see, making it easy for them to understand why they should want to work with Pasinex.

[ The deliverables · 09 pieces ]

Details you can inspect.

Three generations of one corporate presentation, a digital brochure and conference handouts, each at its real proportions. Select any piece to see it full-size.

Corporate presentations

Pasinex Resources · old → new → latest

The old Pasinex corporate presentation cover: High Grade Zinc: Production, Exploration and Opportunity, over a photo of an underground loader
Old Before the rebrand
The redesigned Pasinex corporate presentation cover: A Zinc Play With A Bright Future, beside an orange duotone photo of an underground loader
New Icons · maps · charts
The latest Pasinex Resources corporate presentation cover: the triangle logo on a white title panel with contour lines, a blue diagonal and a photo of a scoop tram starting an adit
Latest Triangle mark

Digital brochures

Autocase · front → back

Front of the Autocase digital brochure: the economic lens for sustainable and resilient design, a laptop showing the app, plan, evaluate and report steps, and client logos
Front The pitch
Back of the Autocase digital brochure: how the data flows, a carbon story bar chart, a cost-benefit breakdown, client quotes and a book-a-demo panel
Back The proof

Conference materials

Pasinex · conference handouts

Front of a Pasinex conference information sheet: quick facts, three high-grade zinc projects and highlights such as 160 tonnes per day and 32 to 42 percent zinc
Info sheet Front
Back of the Pasinex information sheet: the Gunman project map, the strategic joint venture in Turkey and a profile of the President and CEO
Info sheet Back
Pasinex one pager: one of the very few pure play zinc companies in production, with numbered key facts
One pager Single sheet
Pasinex leporello, a folded conference handout: Passion in Exploration panels with a production chart, a property map and contact details
Leporello Folded handout
[ Case studies · 03 ]

Corporate design
case studies.

Labels, decks, brochures and handouts for brands in foodservice, mining and technology. Every card opens the full case study.

[ Contact us ]

Let’s sweat
the details.

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