- Client
- Town of Bradford West Gwillimbury, Office of Economic Development
- Services provided
- Sector
- Municipal economic development
- Website
Every inquiry
in one place.
Every lead, inquiry and business contact belonged in one place, with the rest of the office’s digital work built on top of it.
We reviewed CRM options against the office’s needs and set up the one that fit.
We brought the office’s contacts together into one list and built forms for its main kinds of request: site selection, incentives, events and general inquiries.
The office’s website, gotobwg.ca, was built by another designer. We connected its forms to the CRM, so each submission created a contact record and alerted the right staff.
Set up,
then supported.
What we set up, step by step.
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CRM and forms
CRM setup, one contact list, and website forms wired to the CRM.
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Fast forms
COVID-19 program forms and business e-blasts, turned around in days.
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Newsletter
Business Connections, sent from the CRM, and CRM training for staff.
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Reporting
Website, email and social reporting, contact list updates, and CRM training videos.
Part of a
bigger team.
The office’s marketing strategy, brand and video campaigns were developed with Amplify Marketing & Communications. Our part was the CRM, forms, newsletters and reporting.
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work.
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We set up and support the CRM, forms, newsletters and reporting behind economic development and other public-sector teams.