- For
- Municipality of Chatham-Kent
- Project
- Visitor Information, Navigation & Wayfinding Strategy
- Team
- Mellor Murray Consulting (lead) · Stempski Kelly Associates · Neumarkets
- Our role
- Digital and web
- Project page
Every way a
visitor finds out.
Highway sign costs had risen sharply, and tourism operators were split: some said visitors now navigate by GPS and Google Maps, others that they still rely on signs.
So the Municipality defined wayfinding broadly: every way visitors learn about tourism experiences when they arrive and as they move around, from visitor centres, signs, print and maps to digital content and apps.
The digital
specialist.
Mellor Murray Consulting led the consulting team, with Stempski Kelly Associates. We were the digital specialist and led the digital and web analysis.
We reviewed the background documents, interviewed staff, researched new and emerging wayfinding and visitor-information tools, and assessed the tourism website and digital channels.
We then wrote the digital sections of the strategy and advised on the digital parts of the implementation plan.
More municipal
work.
-
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How people find St. Jacobs
A digital audit of web, social and search data for the St. Jacobs Brand Audit and Wayfinding Sign Strategy. -
Public sector
Finding your way around Sudbury
Digital media and inclusive wayfinding research, and a digital strategy, for the City’s wayfinding strategy. -
Public sector
From the trailhead to the phone
Digital connectivity research for the York Regional Forest’s signage project.
Need the digital piece?
We join planning, wayfinding and economic development teams as the digital specialist.