[ Marketing automation ]

Toronto, ON · Email · Website · CRM

Marketing automation.

Segmentation
Lead nurturing
Lead scoring
Automations
Integrations

[ What we do · 03 ]

Automation is always on time.

Neumarkets provides clients with the automated workflow to take control of their prospective leads!

Start here

Segment your contacts

Segment your contacts into groups based on where they are in the buying process, location, etc.
How we map it
Identify engaging content

Identify what content each visitor is viewing, and what this tells us about the buying intent.
See it in the flow
Nurture leads

Develop lead nurturing programs to progress your leads through your sales process.
Read the guide

[ Additional benefits · how it works ]

Marketing and sales intelligence.

Leverage custom email campaigns, your website, sales assets and website analytics to identify who amongst your leads are engaging with your website, and email campaigns, and how they are engaging.

Get Pricing →

Workflow · Lead nurture Active

Yes

No

↺ Retry

TriggerFired

Form submitted

Get pricing form

EmailOpened

Welcome + case study

Segment: buying stage

DelayDone

Wait 2 days

Business hours only

If · elseYes

Clicked the case study?

Engaging content

Score+25

Lead score +25

Buying intent: high

CRMSQL

Notify sales

Create deal · assign rep

EmailSkipped

Reminder email

New subject line

JM Jordan M.Prospect · Toronto, ON SQL

Stage: evaluatingSource: website

01234567890123456789Lead score

Mon 09:12Submitted the pricing form
Mon 09:14Opened the welcome email
Wed 10:41Viewed the case study ×2
Wed 10:42Handed to sales in the CRM

GoalLead score ≥ 70Notify sales

Engaged · yes path

Not engaged · reminder email, then retry

Workflow · Lead nurture Active

Yes

No

↺ Retry

TriggerFired

Form submitted

Get pricing form

EmailOpened

Welcome + case study

Segment: buying stage

DelayDone

Wait 2 days

Business hours only

If · elseYes

Clicked the case study?

Engaging content

Score+25

Lead score +25

Buying intent: high

CRMSQL

Notify sales

Create deal · assign rep

EmailSkipped

Reminder email

New subject line

JM Jordan M.Prospect · Toronto, ON SQL

Stage: evaluatingSource: website

01234567890123456789Lead score

Mon 09:12Submitted the pricing form
Mon 09:14Opened the welcome email
Wed 10:41Viewed the case study ×2
Wed 10:42Handed to sales in the CRM

Yes

NoReminder emailSkipped

TriggerFired

Form submitted

Get pricing form

EmailOpened

Welcome + case study

Segment: buying stage

DelayDone

Wait 2 days

Business hours only

If · elseYes

Clicked the case study?

Engaging content

Score+25

Lead score +25

Buying intent: high

CRMSQL

Notify sales

Create deal · assign rep

JM Jordan M.Prospect · Toronto, ON SQL

Stage: evaluatingSource: website

01234567890123456789Lead score

Mon 09:12Submitted the pricing form
Mon 09:14Opened the welcome email
Wed 10:41Viewed the case study ×2
Wed 10:42Handed to sales in the CRM

Yes

NoReminder emailSkipped

TriggerFired

Form submitted

Get pricing form

EmailOpened

Welcome + case study

Segment: buying stage

DelayDone

Wait 2 days

Business hours only

If · elseYes

Clicked the case study?

Engaging content

Score+25

Lead score +25

Buying intent: high

CRMSQL

Notify sales

Create deal · assign rep

JM Lead score 01234567890123456789 SQL

Yes

NoReminder emailSkipped

TriggerFired

Form submitted

Get pricing form

EmailOpened

Welcome + case study

Segment: buying stage

DelayDone

Wait 2 days

Business hours only

If · elseYes

Clicked the case study?

Engaging content

Score+25

Lead score +25

Buying intent: high

CRMSQL

Notify sales

Create deal · assign rep

JM Lead score 01234567890123456789 SQL

01 / 03

Ongoing testing

Refine communication and messaging through ongoing testing.
02 / 03

Lead scoring

Leverage a lead scoring system to identify and prioritize leads for action by your sales team.
03 / 03

Always optimizing

Continually optimizing the process to increase contact and lead conversion rates to increase sales.

[ Your newest team member ]

Do more with less.

When Neumarkets builds on a marketing automation platform, the user feels that each engagement is unique to them.

Marketing automation is like adding another member to your team at a fraction of the cost.

Get Pricing →All digital marketing →

[ Architecture → integrations ]

Our automation process.

From the architecture stage of the project to a platform that is set up, automated and wired into your website.

Phase 01 / 04

Map the flows

Neumarkets will map out all of the ideal engagement flows for each point of contact, stage of the lead, and content required.
Phase 02 / 04

Platform set-up

The selected marketing automation platform will need to be set up, with all of the contacts imported.
0303

Phase 03 / 04

Create automations

All of the automations that were mapped out in the architecture stage of the project are now to be created within the selected automation platform.
Automation buildyourbusiness.ca Mapped flows

09:00 Welcome email seriesBy buying stage QueuedRunningDone

09:25 Wait + if/else rulesEngaging content QueuedRunningDone

09:50 Reminder emailNew subject line QueuedRunningDone

10:15 Lead-scoring rulesSales-ready mark QueuedRunningDone

10:40 Sales notificationCRM · assign rep QueuedRunningDone

11:05 Automations publishedAll flows on QueuedRunningDone

Building automationsLive since Mon 11:05 M T W T F S S

Site health
/ 100 Mapped Built Tested

Start
09:00

Took
2 h 30 min

Tasks
6

Staging → Live Staging LiveApproved
Fig. 03
0404

Phase 04 / 04

Create website integrations

In the selected marketing automation platform Neumarkets will set-up the architecture created in the previous phase of the project.

Web development →
get-pricing.html tracking.js main

1 

2 <header><nav></nav></header>

3 <main>

4 <h1>Get pricing</h1>

5 <p>Tell us about your project.</p>

6 <form data-automation="pricing"> Form → platform

7 <input name="email" type="email">

8 <button>Get pricing</button>

9 </form>

10 </main>

11 <script src="tracking.js"></script> Visits tracked

$npm run test:forms ~/yourbusiness

› Watching get-pricing.html › Connected · yourbusiness.ca ✓ Form fields mapped ✓ Test lead synced → Live on yourbusiness.ca

Watching for changes Compiling ✓ Integration live · 0 errors

main 0 problems Ln UTF-8 HTML

yourbusiness.ca Live

Your brand

Get pricing

Tell us about your project.

Get pricing →
Fig. 04

[ Case study · BWG ]

Six years of
CRM and email.

For the Town of Bradford West Gwillimbury’s economic development office, we set up the CRM, wired the website’s forms to it, and supported the newsletters and reporting from 2019 to 2026.

Website forms wired to the CRM
One segmented contact list
Monthly newsletters and e-blasts
Training for the team

Read the case study →

[ Field notes ]

Automation, further reading.

All digital marketing posts →

Marketing automation.

Segment your contacts

Identify engaging content

Nurture leads

Ongoing testing

Lead scoring

Always optimizing

Do more with less.

Map the flows

Platform set-up

Create automations

Create website integrations

Six years ofCRM and email.

Automation, further reading.

Let’s nurtureyour leads.

Six years of
CRM and email.

Let’s nurture
your leads.