If you own or manage a business, you should know what your competitors are up to at all times. More facts. Less guessing. Because everyone likes facts. I can argue that knowing the facts about your competitors is just as important as knowing the facts about your own business. And I’m sure you know your website’s monthly traffic, the number of employees you have, your sales, and your expenses (or at least I hope you do). With that in mind, it’s time to start spying on your competitors
You visited Ikea’s site once in search of some new furniture. Moments later, you bounced over to Facebook and saw ads for the exact cabinet you almost bought.
“Looking for a new cabinet?” The picture looked even better the second time.
It was no coincidence that you started seeing online ads from Ikea right after you visited their site. Digital marketers can’t read your mind; we’re good, but we’re not that good.