TOR 7:58 AM Start a project
[ Paid social media management ]
Toronto, ON · Audience → creative → report

Paid social.

Data analysis. A/B testing. Continual improvement.

Get Pricing →How we test
[ Never stale · always improving ]

Data analysis. A/B testing. Continual improvement.

Running a paid social media campaign requires data analysis on audiences, A/B testing of different ad formats, and continual message testing and updates to the creative so it never gets stale and the results always improve.

Organic posting? Social media marketing → · Search ads? Paid search →

[ What we do · 03 ]

Who sees it, what peers run, what wins.

Audiences, competitors and creative are all measured, so the budget goes to what is converting.

[ Hypothesis → test → refine ]

Data-driven decision making.

How one ad leads to a better one. The split test shown is sample data, not a client result.

  1. Step 01 / 03

    More than
    an image

    We understand that creating ads is much more than an image, copy and link. Each ad is also built for an audience, a message and a goal.

    Social ad designed by Neumarkets for Pasinex Resources: an underground scoop tram in an orange duotone, the Pasinex logo and the line “Learn more about the world’s highest grade zinc mine.”
  2. Step 02 / 03

    Hypothesis,
    then test

    We understand how to create hypotheses and test them: creative and audiences are split tested, A against B, until the data picks a winner.

    Landing page tests: CRO →
  3. Step 03 / 03

    Toward the goal

    The winner becomes the baseline for the next test, to ensure the campaign is always moving forward toward the goal.

[ Every month · sample report ]

Monthly reporting.

Each month you will receive a report with all of the statistics on the campaigns and a commentary. The analysis on the reporting reveals what has and hasn’t worked, allowing for the campaign to improve and evolve.

Get Pricing →
[ Field notes · 05 posts ]

Paid social, further reading.

From our blog
  1. Facebook Ads for Market Research and Testing Ideas A quick Facebook campaign is one of our favourite ways to test how an assumed target market responds. A/B testing
  2. Why Do I Keep Seeing The Same Ads? How remarketing follows a visitor from a website to their social feed. Remarketing
  3. Why You Need To Be Spying On Your Competitors More facts. Less guessing. What your competitors are up to, at all times. Competitive analysis
  4. Tailoring Content for Different Channels and Audiences Each platform caters to a unique audience and has its own set of rules. Messaging
  5. Great Examples of Mining Companies Using Social Media Well What resource companies get right on social media. Mining · Social
All digital marketing posts →
[ Contact us ]

Let’s reach
your audience.

Please complete the form below to let us know how we can help you.

What services can we provide you? Pick any
We reply Monday to Friday, 9am – 5pm