Mining Companies: You Need To Secure Your Website
Earlier this week, I wrote a blog post that required me to look at 500+ websites of mining companies. There was an alarming amount of public companies with websites that are not secure. If you’re not worried about security, then you should be concerned about your Google search rankings.
Why Security Matters
The main purpose of securing a website is to protect the communication between the user and the website. This helps the user know that the URL you’re typing into the address bar is indeed going to the website you’re looking at. And companies like Google know the importance of security. Without HTTPS Google will now mark your site as “Not Secure” (https://blog.chromium.org/2018/02/a-secure-web-is-here-to-stay.html). In 2014, Google came out and said that HTTPS is also a ranking signal that effects your search engine rank (https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html).
Furthermore, if your website is secured by an SSL certificate, you may need to go one step further, and ensure your site supports HSTS (HTTP Strict Transport Security).
How To Implement
The easiest way to implement is to use CloudFlare. When signing up to CloudFlare they’ll crawl for all your DNS settings and pull them in. Then you go to the registrar where you purchased the domain name and point the name servers at CloudFlare. Once it’s completed, you’ll be using CloudFlare’s DNS and then you can then turn on SSL and HSTS.
This level of coverage is all free with CloudFlare. They will also start serving your site with their CDN which will speed up your website too! Their service is a freemium, but for a lot of companies, their free service is good enough.
I do recommend going a step further and purchasing their dedicated SSL certificate for an extra $5/month. The reason is that a dedicated SSL certificate will also improve your Google search rankings as you’re not sharing the certificate with other websites.
More CloudFlare Tweaks
Many mining websites are built in WordPress or another CMS, and rightfully so as they’re easy to develop upon and update. But, just like getting institutional financing, you need to lock it down. Turning on CloudFlare access puts another barrier from bots gaining access to your website with 2 Factor Authentication by way of a code that gets emailed to approved addresses – each time before you login.
If you want to know what I mean, check out our WordPress Login here: https://neumarkets.com/wp-admin/.
Who’s the Best Hosting Company?
Having an SSL Certificate and CloudFlare SSL are a great first step, but a good hosting company can go a long way too. A proper hosting company will ensure your website is secure, offers 2 factor authentication, runs fast and helps you stay ahead of any security issues.
For that, I recommend WPEngine (https://wpengine.com/). I love them, they have unreal customer service and I haven’t seen anyone who comes close to the level of security and speed they provide (without paying $1,000s/month for a managed server). Their services start at $35/mo and is worth every penny.
We use a larger server of theirs and opted to have our server located in Canada for an extra fee too. It’s always nice to know your data is close to home!
In the end you can never be too careful securing your website and thus protecting your brand. Setting up your website security correctly in the beginning will help eliminate potential headache down the line.
Neumarkets is happy to chat regarding any security questions or concerns. Reach out and let’s connect!
Founder & CEO
Evan is a not-so-self-proclaimed tech geek that has helped public companies, Fortune 500 enterprises, and SMB clients implement technical solutions to their marketing challenges.
He has a wide range of knowledge of website design and development, search engine optimization, and digital marketing. You'll often find him obsessing about the SEO of a page or the speed of a website.
His personal bookmarks include links to tech blogs, The Economist and Formula 1 news. When not geeking out, you'll find Evan traveling or playing beach volleyball.