3 Steps to Exclude your IP from Google Analytics

No matter how much something is considered to be common sense, when it comes to human nature procrastinating usually wins.  Excluding internal IP(s) can be very important, especially for start-up blogs and websites where those involved in running the site are usually constantly checking to make sure everything is looking perfect! Unfortunately this traffic dramatically skews some very important data such as page views and time spent on site.  It also lowers bounce rates and increases returning visitor rates.

Since this data is intended to help site administrators – by not blocking your own IP addresses, you are only harming yourselves and hinder your ability to capture some valuable insights from your analytics package.

To help, try following the below steps to finally exclude your IP from Google Analytics.

Step one: Determine you IP address.

This step is very easy thanks to Google.  Simply type into Google “what is my IP”

Google What is my IP

Above all of the results it will say “Your public IP address is …”

Step two: Navigating your way to the filter.

  1. Log in to Google Analytics.  Once you are signed in you should be looking at the Account Home screen.
  2. Click ‘Admin’ on the top navigation bar. This will take you to the account administration screen.
  3. Now, click on the account that your domain is under.
  4. Select the property (the domain) you wish to exclude your IP from in the Analytics.
  5. Select the tab called filters then add a new filter.

Exclude IP Google Analytics

Step three: Applying the filter.

  1. If you have not done this before select ‘Create new filter for profile’.
  2. Give you filter a name such as as: My IP Blocked.
  3. Select ‘Predefined filter’.
  4. Change the second drop down menu to read ‘traffic from the IP addresses’.
  5. Enter your IP that you found in step 1.
  6. Save.

That’s it, you’re done!  Now feel free to obsessively check your website without having to worry about messing up any of your Analytics data.

Evan White

Evan White

Director, Digital Projects

Evan is a not-so-self-proclaimed tech geek that has helped public companies, Fortune 500 enterprises, and SMB clients implement technical solutions to marketing challenges. Evan and his team at Neumarkets help B2B companies ramp up customer acquisition and customer lifetime value in order to achieve their next level of growth and set the roadmap for continued success. In his bookmarks there are links to tech blogs, and Formula 1 news. When not geeking out, you'll find Evan traveling or playing beach volleyball.