3 Reasons Why You Need Digital Lead Generation
There is unbelievable power in operating your company with rapid growth in mind. One of the best ways to fuel that growth is marketing through the web.
Please note that
What is Digital Lead Generation?
To start, by digital lead generation I am referring to running online advertising campaigns to attract sales leads. It is important to also note that digital lead generation utilizes traditional direct marketing tactics but with an online focus. A good digital lead gen campaign should drive immediate results as well as a means to nurture decision makers as they evaluate their options.
To succeed with digital strategy you must understand:
Your Online Competitors
I say online because these specific competitors can vary from who you view as your typical competition. We hear everyday how because my company does X, or because I specialize in Y that I have no real competition. We consider anyone who a customer may choose over us a competitor. We also consider any of our competitors who are advertising their business online as online competitors to ensure we differentiate our business, and our clients business by how they are positioning themselves across search and social media.
Target Customer Behaviour
You must also analyze your target customers to understand where they spend time online, how they expect to be spoken to, the criteria they use to make a purchase decision, how long they typically spend researching a solution before they are ready to talk to someone and finally what they are doing throughout their research process to come to that decision.
Lastly, as with all
Alright already, I promised 3 reasons why digital lead generation is the future of your business – so here we go!
1. Gone are the days of shotgun advertising, and gut feel decision making
As you may know, the biggest benefit of digital marketing is that we are able to ascertain what messaging, channel and overall lead generation process works by relying on nearly
With digital marketing, outcomes are clearly tracked. The entire process becomes an ongoing series of experiment which contribute to establishing a clear understanding of what works to drive new business.
2. If we can predictably turn a profit, growth becomes second nature
We all know there is no such thing as unlimited funds. But, if we can turn our success into a math problem we can comfortably predict how long it will take us to reach a positive
Being able to understand how each aspect of your campaign supports your overall marketing success allows you to make strategic decisions on how you can best allocate budget to get the best return on your money invested.
For example, if we know Facebook is great for generating initial interest – but these people tend to take longer to buy anything then we better darn make sure that our Search or LinkedIn or whatever other advertising channels we are using are focused on driving quick to close opportunities.
An excellent way to keep your finger on the pulse of your traffic is to implement a live chat feature. In our
3. If we don’t change, our competitors will eat our lunch
If you aren’t already on this path of marketing sophistication – the fact is your competitors likely are. The future is now, we need to shape up to effectively compete and start spending your time in dollars where you can build your brand and measure ROI.
Hopefully, with these tips, you’ll become the best you can be; well, at least in terms of digital marketing. See what I did there 😉
Director, Client Marketing
Dan lives and breaths all things marketing and all things tech. He has spent the last 10 years helping B2B focused organizations startup, expand and scale. Dan and his team at Neumarkets help B2B companies ramp up customer acquisition and customer lifetime value in order to achieve their next level of growth and set the roadmap for continued success. After hours you will normally find Dan experimenting in the kitchen or out exercising with his wife and pup.