Digital Marketing Case Studies
GMS Live Expert
GMS Live Expert
Our team was initially engaged by GMS with an idea to tackle a new industry – IT Services.
Immediately our approach was to learn all that we could about the industry, creating competitive maps, identifying prospective customers for this new initiative and working to understand what buying triggers mattered most to each. With this data, we designed a prototype website and PPC campaign to test our initial findings and determine how these assumptions would translate into sales.
To this day, we continue to execute and adapt GMS’ digital lead generation program. Managing a healthy internet advertising spend, the results of our on-going digital marketing has lead GMS to Partner with over 100 new organizations and a 40% increase to GMS total annual revenues.
Results: 100+ reseller organization partnerships + 40% increase to annual revenues.
ReadyChat, a start-up based in Toronto, reached out to our team in search of a more efficient way to build their online presence. The team had been trying to wear multiple hats, as many start ups do, however it seemed online marketing tasks were consistently pushed to the background.
After nearly 2 years of receiving page 2, 3 and in some cases no rankings, our initial goal was to push the organizations search rankings into top positions for high traffic keywords. This goal was accomplished inside of the first 6 months of our engagement for our first set of keywords, once accomplished the Neumarkets team expanded our focus to include creating interactive demo’s and a number of digital resources to aid in closing new sales.
Deliverables: Web Resource Design & Development + Search Management